Digital Marketing Dashboard in Klipfolio

A tailor made BI dashboard in Klipfolio that allows user to monitor website performance, analyze published Ads and SEO statistics with real time updates.

  1. Google Analytics data and Budget data was analysed to get insights and review performance.
  2. Google Webmaster data was linked to show report for search queries, keyword trend analysis.
  3. Functionality to compare any time period to analyze performance.
  4. Since some of the historical data had a shelf life in the original source systems, the data was hosted on a cloud based MySQL server which fed the dashboard.