A tailor made BI dashboard in Klipfolio that allows user to monitor website performance, analyze published Ads and SEO statistics with real time updates.
- Google Analytics data and Budget data was analysed to get insights and review performance.
- Google Webmaster data was linked to show report for search queries, keyword trend analysis.
- Functionality to compare any time period to analyze performance.
- Since some of the historical data had a shelf life in the original source systems, the data was hosted on a cloud based MySQL server which fed the dashboard.